PR for Female Entrepreneurs — Blog for Surrey-based Communications Agency

It's been a while since I sat in a newsroom of any description. It's not that I don't still write and submit articles, I do that all the time - it's just that since I moved across into PR - I've been able to be more creative in telling the stories of those brands and entrepreneurs that I work with.

So on Friday, I thought it would be a good idea to go along to a workshop to find out the current do's and don'ts in the Journalistic world.

And it turns out, they're much the same as they always were - but with one or two additions.

Nicola Rowley28 January 2020PR visibility, PR Strategy, PR for entrepreneurs, PR for Female Entrepreneurs, What Journalists Want, BBC, PR in 2020, PR reputation, NJRPR, Nicola J Rowley PR

I wrote a book but was scared to PR myself...

I remember standing in my kitchen looking out of the window. It was October 2016 and I had butterflies. In short, I was scared.

I'd made the decision to self-publish my first children's picture book and I felt clueless about how to let people know what I'd created.

All of those 'what if' questions were whirling around my head. What if no one liked it, what if it didn't sell, but more importantly what if I couldn't find a publicist to help me with PR?

Nicola Rowley16 September 2019PR reputation, PR Storytelling, PR practitioner, PR for Female Entrepreneurs, Nicola J Rowley, Nicola, Author PR, Books, book writing, book publicity

To Press Release or Not - That Is The Question...

As a small business owner if you’re looking to leverage awareness around what you do - should you write and distribute a press release? My answer to this would be probably not.

A press release by its very nature is to announce news and unless you have a book coming out, or have won an award or something similar, it’s best to keep approaching Journalists separately with potential feature ideas.

Nicola Rowley18 July 2019press release, press release writing, writing press releases, PR practitioner, PR for Female Entrepreneurs, PR Storytelling, PR for small business owners, Fempreneur PR, NJRPR, Nicola J Rowley, Nicola J Rowley PR, Local media, national media, local media near me, media contacts near me

Why You Need To React Fast If You Want To Secure Coverage...

Journalists work to deadlines.

So if you get approached and asked for a comment and PR is part of your visibility strategy, please find a way to be able to write a quote or speak to them straight away.

I get that life can be busy, but getting yourself and your business known requires you to make the most of any opportunities that come your way.

Nicola Rowley27 June 2019Reactive PR, PR for small business owners, PR for Female Entrepreneurs, Reacting fast, News agenda PR, Fempreneur PR, NJRPR, Nicola J Rowley PR, Nicola J Rowley, Securing PR coverage

How To Maximise Any PR That You Secure...

I get asked a lot what is the best way to maximise any PR opportunities that come your way.

There are the obvious things like posting on social media, but your audience and potential clients should be left in no doubt that you have secured coverage somewhere. Because let’s face it, you will have already done your research and know the media they like to consume, whether that be radio, podcasts, magazines, TV or online, or a combination of all of them.

Nicola Rowley18 June 2019PR Storytelling, PR for small business owners, PR for Female Entrepreneurs, NJRPR, Nicola J Rowley PR, Maximise your PR wins

What Journalists Are Looking For And How You Can Help Them...

Journalists get inundated with emails - some of them receive up to 800 a day, so if you really want to stand out from everyone else you need to think what would make them stop scrolling and click on yours. A catchy subject line is always a great starting point.

Then, instead of waffling about who you are and what you do - try and think about what they’re looking for. When I trained as a Journalist we were always told to write a story with the key components of Who, What, When, Why and to offer How further down if it was relevant.

Nicola Rowley12 June 2019Journalists, What Journalists Want, PR Storytelling, PR for Female Entrepreneurs, Understanding PR, PR for small business owners, Nicola J Rowley, Nicola J Rowley PR, NJRPR

Getting Started With Your PR...

You already know that PR can help improve your brand’s awareness levels, attract more opportunities and if done correctly, can get you in front of your ideal clients. But knowing where to start and how, can often be a real stumbling block.

It can also be a really big thing to even contemplate putting yourself ‘out there’ and trying to get your story featured.

Nicola Rowley5 June 2019Getting started with PR, Doing your own PR, PR for Female Entrepreneurs, PR for small business owners, Female entrepreneur PR specialist, Brand PR, Storytelling, Not selling

Why Patience And Persistence Are Key To Securing Coverage...

There have been so many times over the years when I’ve been asked whether there would be a guarantee of coverage for a PR story that I’ve devised or overseen. The answer is always the same. There are never any guarantees, but when you get it right, the results can surpass even your own expectations.

PR expertiseNicola Rowley22 May 2019NJRPRpatience in PR, Persistence, Publicity, Journalists, Journalism, Red Magazine, Entrepreneur PR, PR for Female Entrepreneurs, Publicity for SME, PR for small business owners, NJRPR, Nicola J Rowley, Nicola J Rowley PR

Why Working With An Expert Makes Things Stress Free...

Since starting to work with us, our retained clients are seeing their businesses and themselves appearing in national and international titles.

Sometimes though, we might help someone with a PR Strategy Session and they decide they would like to look after their own PR. Armed with their story, which is written for them, and suggestions of feature ideas and top PR Tips, they’re in a great position to be able to do this.

We are, of course, always here afterwards to offer advice if they get stuck.

PR expertise, Your Own PRNicola Rowley13 May 2019NJRPRMedia messaging, PR expertise, PR Workshops, PR Courses, NJRPR, PR for Female Entrepreneurs, Empowering women with PR, Expert Communications specialist, Nicola J Rowley PR, Securing your own PR

Why Knowing Your Key Messaging Can Be A Game Changer

Now that your website has been designed and you’re looking to become more visible, it’s worth taking a moment to think about your key messaging.

Why? Because knowing what you want to get across, means that every contact that a potential customer has with you has a consistent look and feel. It is also really helpful when it comes to media interviews.

Nicola Rowley24 April 2019NJRPRPR for Female Entrepreneurs, Key messaging for interviews, Securing your own PR, PR expertise, Empowering women with PR, Nicola J Rowley PR, Nicola J Rowley, Communications agency, Communications expert

Who Is NJRPR?

Who is NJRPR? We are a Communications agency with a difference…

Blog, PR expertiseNicola Rowley31 March 2019NJRPRNJRPR, Nicola J Rowley PR, Nicola J Rowley, Journalist, Communications expert, Communications agency, PR practitioner, PR for Female Entrepreneurs