What Journalists Want — Blog for Surrey-based Communications Agency

It's been a while since I sat in a newsroom of any description. It's not that I don't still write and submit articles, I do that all the time - it's just that since I moved across into PR - I've been able to be more creative in telling the stories of those brands and entrepreneurs that I work with.

So on Friday, I thought it would be a good idea to go along to a workshop to find out the current do's and don'ts in the Journalistic world.

And it turns out, they're much the same as they always were - but with one or two additions.

What Journalists Are Looking For And How You Can Help Them...

Journalists get inundated with emails - some of them receive up to 800 a day, so if you really want to stand out from everyone else you need to think what would make them stop scrolling and click on yours. A catchy subject line is always a great starting point.

Then, instead of waffling about who you are and what you do - try and think about what they’re looking for. When I trained as a Journalist we were always told to write a story with the key components of Who, What, When, Why and to offer How further down if it was relevant.